High Noon Issues Voluntary Recall for Mislabeled Beach Variety 12-Packs

July 31, 2025 – E. & J. Gallo Winery, the parent company of High Noon, has announced a voluntary recall of specific High Noon Beach Variety 12-packs due to a packaging error involving Celsius Astro Vibe Energy Drink cans. The mislabeling incident has raised concerns about unintentional alcohol consumption, prompting swift action from the company in coordination with the U.S. Food and Drug Administration (FDA).

Recall Details

The recall affects certain High Noon Beach Variety 12-packs (12 fl oz cans, UPC: 085000040065) and Celsius Astro Vibe Energy Drink, Sparkling Blue Razz Edition (12 fl oz cans, UPC: 889392001341). Due to a shared packaging supplier error, some Celsius cans were filled with High Noon vodka seltzer, which contains approximately 4.5% alcohol by volume. The affected products were distributed between July 21 and July 23, 2025, to retailers in Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin.

Affected Lot Codes

• High Noon Beach Variety 12-Packs:
  • L CCC 17JL25 14:00 to L CCC 17JL25 23:59
  • L CCC 18JL25 00:00 to L CCC 18JL25 03:00
• Celsius Astro Vibe Energy Drink:
  • L CCB 02JL25 2:55 to L CCB 02JL25 3:11

Consumers can identify mislabeled Celsius cans by their silver lids, as opposed to the standard black lids. Lot codes are printed on the bottom of the cans or the exterior of the 12-packs.

Health and Safety Concerns

The mislabeled cans pose a risk of unintentional alcohol consumption, particularly for children, individuals avoiding alcohol for medical or religious reasons, or those unaware of the contents. No adverse health events have been reported as of July 31, 2025.

Consumer Guidance

High Noon advises consumers to check the lot codes on their products and refrain from consuming affected items. Customers can contact High Noon Consumer Relations at consumerrelations@highnoonvodka.com for refund instructions. Products with lot codes outside the specified ranges are unaffected and safe for consumption.

Company Response

E. & J. Gallo Winery issued a statement emphasizing their commitment to consumer safety: “We are working diligently with the FDA, our distributors, and retail partners to remove affected products from circulation. We apologize for any inconvenience and appreciate the cooperation of our customers in ensuring safety.”

Public Reaction on X

High Noon warns consumers that some of its vodka seltzers were accidentally labeled as Celsius energy drinks. pic.twitter.com/fOvvORLm7S

— Pop Crave (@PopCrave) July 30, 2025

Major recall by High Noon: Some Celsius energy drink cans accidentally contain alcohol. Blue Razz flavor and Astro Vibe if it has silver lid and not black do not drink it as it was filled with vodka seltzer. See affected lot numbers in graphic. pic.twitter.com/B32DmH9yEE

— Tri-State Weather (@tristateweather) July 30, 2025

Next Steps

High Noon is collaborating with the FDA to ensure all affected products are removed from shelves. Consumers are encouraged to visit the FDA’s website at www.fda.gov for updates or contact High Noon directly for further assistance.

For additional inquiries, consumers can reach High Noon’s support team via email or check their official website for ongoing updates.